Learn the art of manipulating visual language to enrich and control its meaning. Typography is rich in rules, conventions, and esoteric terminology, but is at the same time, an exciting space for invention and expression. In this program, we will study, name, and measure the characteristics of letterforms, dive into the historical, cultural, and aesthetic histories of typefaces and discuss conventions and best practices in type.
Allen Ozur, Guest Professor
Kelly-Kay Markman, Associate Professor
What You’ll Learn
Basic typographic terminology as well as the ability to distinguish differences between typefaces and identify parts of letterforms.
The way typefaces express connotative meaning through their association with different time periods, aesthetics and ideas.
How to set type for optimal legibility and clear hierarchy, and design and evaluate page layouts and control typographic aesthetics.
How to survey and analyze possibilities for type treatments by looking at examples of expressive and unconventional typography.
Students who wish to enroll in this program must be simultaneously enrolled in the Intro to Design Studies and Drawing/Imaging programs.